Levi Strauss & Company Case Study Example | Topics and Well Written Essays - 3750 words

Levi Strauss & Company - Case Study ExampleThis approach is non static by nature and its frameworks usually comprise of feedback loop so as to evaluate or monitor performance. In this particular study contrastive strategic frameworks shall be included and applied on Levi Strauss & Company. This brand is known to be number one amongst cloth manufacturing lodge. The company was founded by Levi Strauss in 1853. over the years, Levi Strauss & Company has brought forth genuine changes as per changing market trends. It markets and manufactures non-work and casual work sportswear and jeans. Their products have been able to achieve high levels of customer pleasure and are presently known for greater degree of comfort. In earlier years Levis jeans was considered to be a staple product for every teenager. The company in the present scenario has lost its close connection with customers hidden demand. There has been continuous struggle from companys perspective in context of achieving righ t combination of strategies. Current mission statement of the firm will be analyzed along with some proposed recommendations. There are certain theoretical frameworks included in this study like CPM, EFE, IFE, Space Matrix, Grand Strategy Matrix and QSPM. All these models will be evaluated with respect to widespread trading operations performed by Levi Strauss Company. The company is externally surrounded by many competitors who have retained their brand image from past many years. In this case the major(ip) strategic challenge for the firm is to reformulate their brand image and sustain it for many years. It is indeed a challenge to keep blue jeans within their notable jeans sector. There would be four major aspects of the firm which shall be monitored like marketing, production, financial position and company culture. In overall context the firm has to carry market oriented approach so as to remain competitive in the market place.Levi Strauss & Company was initially founded in 1853 and later in 1860 the renowned Levis